Well-targeted direct marketing activities

Mailing of 300,000 invitation cards including detailed information on the program of the conferences and events (based on targeted files).

Visitor e-newsletters (database with 90,000 contacts).

Sending of electronic badges to the visitors to the previous shows.

A large-scale Media Plan

More than 145 press advertisements in 40 magazines in order to reach more than 300,000 readers over the months leading up to the event.

This system is reinforced by online communications with the presence of banners on more than 30 websites and selected press newsletters in France and abroad as well as invitation inserts in various magazines.

Press Relations

Circulation of several press releases to French and foreign specialist journalists, a new product preview guide, press kit with new products distributed at the show.

Through these initiatives and the reputation of the show and its exhibitors, many newspapers report on the event and the current market developments, as much in terms of products and companies as in terms of previews and reports.

The Website

You can get live information about the show all year long at: www.cien-expo.com

You can follow the development of the event, stay abreast of conference and event programs, view the list of exhibitors, visit their websites.